From Regional Doctor to Community Builder
When Samer arrived in Australia in 2008, he brought two ambitions with him: to practice medicine, and to build something of lasting value. His career took him from Jordan to Dubai and finally to Western Australia, where in 2015 he began working in Northam. It didn’t take long for him to recognise the town’s untapped potential and its need for a place that supported both physical and social wellbeing.
Identifying the Opportunity
Northam was growing, diverse and full of momentum. What it didn’t have was a modern, accessible fitness space. Locals often spoke about wanting somewhere welcoming and convenient, somewhere that made staying active simple.
After exploring several brands, Jetts stood out as a well established franchising brand with a proven model, a strong community focus, and a no-lock-in contract approach, perfect for a growing regional town. It also offered the security of a recurring revenue business model, making it the ideal choice.
Building Regional Comes With Challenges
Constructing a large-scale facility in a regional town is always a challenge, facing limited local resources and tough logistics.
Jetts supported the build every step of the way. The Jetts team was exceptionally flexible, working collaboratively to find practical solutions. This ensured the project remained achievable and within budget, proving that delivering a high-quality Jetts club, even in a regional area, is entirely possible.
Opening Day Success
When Jetts Northam opened its doors, the response was phenomenal and exceeded all pre-opening sales expectations.
Locals had been waiting for something modern, welcoming, and 24/7 accessible. Membership numbers were exceptionally strong, resulting in the club achieving positive revenue from day one.
The club quickly became a thriving health hub for the Wheatbelt community.
Jetts is a Franchise Model Designed for Success
The Jetts franchising model is a powerful blend of simplicity, flexibility, and community focus, making it ideal for rapid growth in any market.
With 24/7 access and no lock-in contracts, Jetts appeals to a broad member base by prioritising convenience and trust. High-quality facilities deliver a consistent, premium experience, while a genuinely welcoming environment turns members into loyal advocates, driving strong retention and long-term revenue.
Samer’s Advice for Future Owners
“Do it with passion. Don’t think of it as just a business - think of the impact you will create. Jetts gives you the framework, but your heart shapes the outcome.”
Jetts Northam isn’t just a gym, it’s a commitment to community, growth and opportunity.